All Talk and No Action Saturday, December 26, 2009

Seth Godin, one of the foremost thinkers and writers of our times, and someone I immensely admire, has compiled an 80 page book, filled with nuggets of insightful thoughts from 70 odd thinkers and technocrats.

Sample this line of thought by Jason Fried -

There’s never really a great way to apologize, but there are plenty of terrible ways. If you’re at a coffee shop, and you spill coffee on someone by accident, what do you say? You’ll be horrified and say “Oh my god, I’m so sorry!” When you mean it you say you’re sorry - it’s a primal response. You wouldn’t say “Oh my god, I apologize for any inconvenience this may have caused!”

But that’s exactly how most companies respond when they make a big mistake.

Mistakes happen. How you apologize matters. Don’t bullshit people - just say “I’m sorry.” And mean it.

This and many such ideas can be enjoyed and mulled over by downloading What Matters Now.

A nice way to bring in the new year.


SiD said...

Sounds like the words of leopard...from kate and leopard...

I will download..:P

All Talk and No Action said...

@SiD - Yes, a good book, worth a read.

Anonymous said...

sounds good...will download :)