All Talk and No Action Saturday, December 19, 2009

OK. I am late again.

This time Vir Sanghvi has beaten me to it.

So, this is about Crest.

Heard of it?

If yes, pat yourself. If no, then buck up and join the club !

After eons, the Times Group has decided that it wants to offer something that readers can relish.

No more mindless ads OR half baked stories.

No cheap journalism.

Good, Old Content. One Page long stories.

And what better day than a Saturday to make such stories known and read ?

Whether you are interested in political strategy or are a follower of occult groups, believe in cats' rights or are an Arts enthusiast, trust Crest to bring you the best of the best coverage on all issues.

The edition has some well known writers penning their thoughts with logical reasoning and ample data.

Most vendors carry the edition for the entire week. For the tech-savvy, there is the online edition.

So next time, book your copy and enjoy the weekend with coffee and a lovely, intelligent and fun-filled forty page ride.

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